How to Improve Customer Experience Dealing with the customers having adequate knowledge of what they intend to purchase is a key factor in marketing in any kind of business. Bargaining with the customers in the cases where the customers are aware of the products they want to purchase makes the business person spend less time. Impulse buying is also minimized by customer experience since customers experience where one get to purchase what he or she did not intend to buy.Impulse buying usually comes as a result of customers being persuaded by the seller or the need f trying out a different brand of a product. Company’s products be well known by their customers and they position the brand in the mind of the customers by all means to ensure they retain the customers. Where customers have high experience about a product they will always prefer the product in the market. Characteristics of a product that boosts the customers experience include; quality of the service or product. Products that are of high quality in market make customers to have more knowledge about them in the market. Availability of the product in the market is another factor. Products that can easily be identified in the market make the customers to have more knowledge concerning their existence and they will be preferred over other products. Branding is also another factor that improves the customer experience in that products with outstanding brands improvers customer experience. The current community has invented technologically operative systems that aids in efficient distribution of services to people. This therefore obligates any individual living in the twenty first century to catch a foretaste of the dictates of technology in order to survive. User developed know-how is an essential in the present society as technology as it creates a self-service a platform. This is based on a person’s attitudes as well as emotions vis-?-vis the use of a product or a system. Human beings have the right to choose whether to interact with the computer or not. Nevertheless, almost everybody under the sun has been increasing their expedition in leaning computer as would be more than willing to access the technological services that are one incorporate in almost all business entities. For instance, buying online is one of the services that describe the user knowledge. The modern society has developed a method where an individual does not need to go the marketplace to purchase e a product from a company. However, through their knowledge on internet they can order for the services at their doorsteps and receive the products. Besides, payments for the goods as well as services have also been developed to align to the online shopping where people do not have to operate on cash basis. Payment is essentially online in almost all online shopping business entities.